TV5 appears to be facing the harsh effects of the termination of its content supply deal with ABS-CBN Corporation, as reflected in recent television ratings data.
According to figures released by Nielsen Philippines’ National Urban Television Audience Measurement (NUTAM), the Kapatid Network’s 8:00 PM primetime slot dropped to a 1.1% TV rating. This slot is currently occupied by the primetime series “Carlo J. Caparasʼ Totoy Bato,” produced by Studio VIVA and MQuest Ventures.
This performance is significantly lower compared to rival networks. GMA Network’s fantasy series “Encantadia Chronicles: Sang’gre” registered 7.3%, while ABS-CBN’s “FPJ’s Batang Quiapo,” airing on Kapamilya Channel via ALLTV2, cable, and A2Z, garnered 6.6% in the same timeslot.
A similar decline was also observed in TV5’s succeeding slot, which is now occupied by the movie block “Cine Cinco Primetime.” Industry observers noted that the block has yet to attract a significant volume of advertisers, further highlighting the network’s current primetime struggle.
The ratings slump follows TV5’s decision to end its content supply agreement with the Lopez-owned media giant, a partnership that previously boosted the Kapatid Network’s primetime visibility and competitiveness.
As the Philippine television landscape becomes increasingly competitive, TV5 now faces the challenge of rebuilding its primetime momentum through original content and strategic programming following the end of its partnership with ABS-CBN.