After nearly six years, the iconic ABS-CBN brand has officially returned to television.
The Lopez-led content giant has revived the brand name across its cable channel, livestreaming platforms, and through a new partnership with Advanced Media Broadcasting System (AMBS), owned by business tycoon and former Senate President Manny Villar.
The collaboration will be branded as “ABS-CBN sa ALLTV2”, complementing ABS-CBN|Kapamilya Channel on cable and ABS-CBN|Kapamilya Online Live for livestreaming audiences.
This move follows the earlier revival of the DZMM brand on 630 kHz by Media Serbisyo Production Corporation, a joint venture between ABS-CBN and Prime Media Holdings of former House Speaker Martin Romualdez.
Beyond ABS-CBN sa ALLTV2, Kapamilya programs remain accessible on A2Z, while It’s Showtime continues to air on GMA-7, underscoring ABS-CBN’s multi-platform strategy to reach wider audiences.