ELECTION AD WINDDOWN CUTS MBC RADIO PROFITS IN HALF

​A drop in political advertising revenues following the 2025 election cycle led to a significant decline in earnings for Manila Broadcasting Company (MBC), the radio broadcasting unit controlled by the Elizalde family.

​The listed operator of popular stations such as Love Radio and DZRH saw its net income fall by 50% to ₱28.1 million during the first half of 2026, down from ₱56.4 million recorded in the same period last year.

Total revenue for the six-month period shrank 22% to ₱590.6 million from ₱752.7 million, driven by the absence of the campaign ad spend that boosted its financial results in 2025.

​The broadcaster’s second-quarter performance experienced a steeper drop, with revenue sliding 25% to ₱344.8 million from ₱461.7 million, and quarterly net profit falling 67% to ₱12 million compared to ₱36.3 million a year earlier.

​To offset the top-line decline, MBC implemented cost-reduction measures. Cost of services dropped 19% to ₱276.1 million for the first half, while operating expenses decreased 16% to ₱273.7 million through lower general and administrative spending.

While these savings maintained profitability, operating cash flow dropped sharply to ₱6.7 million from ₱91.2 million year-on-year.

​Capital expenditures reached ₱53.1 million for property and equipment, alongside ₱60.8 million in dividend distributions, reducing MBC’s cash reserves to ₱86.8 million by the end of June, down from ₱194.6 million at the start of the year.

​The company’s core radio operations remained its primary revenue driver, led by Love Radio, which generated 47% of Q2 broadcasting fees. DZRH generated 19%, followed by Yes-FM (11%), Easy Rock (8%), Aksyon Radyo (7%), Radyo Natin (4%), RHTV (2%), and New Media (1%).

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