MANILA — Philippine television viewership has experienced a noticeable decline across major networks as the “Ber” months lead up to the holiday season.
According to data from ratings provider National Urban Television Audience Measurement (NUTAM) for Wednesday, November 11, none of the country’s television programs crossed the double-digit rating mark. GMA Network’s flagship primetime newscast, 24 Oras—combined with its ratings from GTV—managed to pull in only 9.6%.
GMA’s primetime series, The Master Cutter and Taskforce: Firewall, also failed to reach double digits, reflecting a tightening race as rival ABS-CBN Studios programs Coco Martin’s Sigabo and Someone Someday steadily narrow the gap.
Noontime programs have similarly felt the impact. ABS-CBN’s noontime show, It’s Showtime, struggled to surpass an overall 5% rating across its broadcast platforms, while TV5’s EAT… Bulaga! frequently dropped into the 1.6% ratings bracket.
Alongside falling ratings, industry observers noted a reduction in on-screen advertisements across networks, a trend considered typical with the onset of the Christmas shopping season.