Consumer goods giant Procter & Gamble (P&G), known for Pampers and Whisper, will discontinue select product lines in the Philippines to concentrate on its core offerings, the company announced.
“Consistent with our strategy of investing in innovation and brand superiority to drive sustainable growth, P&G will refine our portfolio in the Philippines by discontinuing three categories,” said P&G Philippines Communications Director Anna Legarda.
“The cessation of production and commercial operations in baby care, feminine care, and laundry bars will enable the company to allocate resources towards enhancing our core offerings and better serve consumers,” she added.
Company representatives confirmed that Pampers, Whisper, and Tide Bar have not been sold in the Philippines since November.
“We thank our partners for their continued support of P&G as we pursue future growth opportunities in the country with our strong, trusted portfolio that will continue to serve Philippine consumers,” Legarda said.
She also emphasized the company’s commitment: “We remain committed to providing consumers with superior products, to caring for our employees, and to positively impacting communities and society.”
Facebook pages for Tide Philippines and Pampers also confirmed the discontinuation, noting that timing may vary by channel and product variant.