WORLDWIDE — The Pokémon franchise is marking its 30th anniversary, commemorating three decades since the launch of Pokémon Red and Green on February 27, 1996. The date, now observed annually as Pokémon Day, has prompted worldwide celebrations that include official events, commemorative merchandise, special broadcasts, and fan driven campaigns reflecting on the brand’s legacy and future.
Anniversary campaign rolls out worldwide
To mark the milestone, The Pokémon Company has launched a yearlong anniversary initiative through a dedicated online hub. The 2026 celebration opens with the theme “Hajimaru,” meaning beginning, highlighting the adventurous spirit that defined the original titles and continues to guide the franchise.
Pokémon Day was headlined by a global Pokémon Presents broadcast on February 27, delivering new announcements, game updates, and special reveals to fans worldwide.
Commemorative logos spark social media buzz
Among the anniversary’s most talked about features is a collection of commemorative logos created for every Pokémon species. Each design incorporates the number 30 alongside elements unique to the individual Pokémon. The initiative spans all 1,025 Pokémon, including regional forms, and has appeared across major Japanese cities as well as through interactive online campaigns that allow fans to receive a logo at random.
The rollout has generated significant engagement across social media platforms, with fans sharing their assigned logos and celebrating favorite characters.
Special merchandise and collectible launches
Anniversary themed merchandise is being introduced at Pokémon Center locations and authorized retailers throughout the year.
Highlights include a Shiny Pikachu 30th Anniversary plush and mascot featuring a commemorative Poké Ball motif, as well as the Timeless Adventure Collection inspired by early Kanto era journeys with Pikachu, Bulbasaur, Charmander, and Squirtle.
In addition, Bandai Spirits is releasing 30th anniversary Ichiban Kuji lottery products showcasing classic starter themed prizes, with scheduled launches in the coming months.
Collaborations ranging from accessories to food items and lifestyle goods are also expanding the anniversary lineup, appealing to collectors and long time fans.
A global celebration of legacy
Beyond official programming, Pokémon’s 30th anniversary has inspired community driven gatherings, fan art initiatives, online events, and creative projects across multiple countries. Independent campaigns encourage fans to revisit classic games, share memories, and celebrate the franchise’s cultural impact.
Now recognized as one of the highest grossing media franchises in the world, Pokémon continues to connect generations through games, animation, merchandise, and live events. With additional campaigns and releases planned throughout 2026, the 30th anniversary stands as a major milestone in the franchise’s ongoing journey.