The National Collegiate Athletic Association (NCAA) has formally ended its broadcast partnership with GMA Network, concluding a six-season run that brought collegiate sports to nationwide television and digital audiences.
The landmark agreement, signed in December 2020, covered NCAA Seasons 96 to 101 and positioned GMA Network as the league’s primary broadcast partner. Games were aired across GMA-7, GTV, and digital platforms, featuring competitions in basketball, volleyball, swimming, athletics, and cheerleading.
The partnership was widely viewed as a significant boost for the NCAA, helping maintain visibility and continuity for student-athletes during a challenging period for Philippine sports broadcasting. It also expanded the league’s reach to a broader national audience through both traditional and online media.
By 2026, the contract cycle concluded as scheduled following Season 101, officially marking the end of the collaboration between the two organizations.
With the conclusion of the deal, attention now turns to the NCAA’s next broadcast direction. While no official replacement has been announced, industry observers suggest that networks such as One Sports or digital-first streaming platforms may emerge as potential partners for future coverage.
The transition reflects a broader shift in Philippine sports media, where leagues are increasingly exploring multi-platform and streaming-focused strategies to reach younger and more digitally engaged audiences.
For fans and stakeholders, the end of the NCAA–GMA partnership signals both a closing chapter and a turning point as the league prepares to navigate an evolving and more digitally driven sports broadcasting landscape.