MQuest Ventures and the Philippine Association of the Record Industry (PARI) have officially sealed a landmark partnership for the 38th Awit Awards, powered by VIBE — the biggest and freshest OPM music countdown show in the country.
The ceremonial contract signing took place on October 15 at the PLDT Building in Makati City. Present during the event were:
- Mr. Jose Maria Lorenzo Valdez, Managing Director of UMG and PARI 2nd Vice President
- Atty. Marivic Benedicto, President of PARI and AVP for Music Publishing, Servicing, Business Development, and Distribution Operations of ABS-CBN’s Music Group
- Mr. Antonio M. Ocampo, PARI Chairman and President & COO of VICOR Music, COO of Viva Records
- Mr. Manny V. Pangilinan, Chairman of MediaQuest Holdings
- Ms. Jane J. Basas, President and CEO of MediaQuest Holdings and MQuest Ventures
- Ms. Sienna G. Olaso, First Vice President – Special Projects
- Mr. Peter Dizon, Head of Content Operations, MQuest Ventures
- Ms. Rachel Relucio, Content Experience Manager, MQuest Ventures
- Mr. Richmond Garcia, Content and Creative Operations Manager, MQuest Ventures
- Mr. Alvin F. De Vera, President of Alpha Music and PARI Board Member
- Mr. Jameson Chua, General Manager of PolyEast Records
This partnership aims to strengthen the local music community by uniting two powerful platforms that champion Original Pilipino Music (OPM). It also represents a shared mission to amplify Filipino artistry on both national and global stages — giving OPM the spotlight and recognition it deserves.
During the LIVE episode of VIBE, the show revealed the official mechanics for voting in this year’s Awit Awards powered by VIBE. Fans can now vote for their favorite nominated OPM artists, composers, and performers by visiting vibeph.tv, selecting the Awit Awards voting section, choosing categories, and completing their votes with payment options ranging from ₱20 to ₱60 per vote.
PARI President Atty. Marivic Benedicto expressed her gratitude for the collaboration, saying:
“Thank you so much to VIBE and to the MVP Group for this partnership. We are very, very grateful for the support that the MVP Group is giving us. So thank you to TV5, MediaQuest, and of course, the Meralco Theater which is hosting VIBE on November 16. I hope everyone can come.”
Meanwhile, Peter Dizon, creator of VIBE and Head of Content Operations at MQuest Ventures, shared why the collaboration is a natural fit:
“So si VIBE as we all known for platform for OPM, Awit Awards is the legitimate music awards in the Philippines so when this collaboration started actually it was an idea, talagang match siya with VIBE to trust to propell the OPM and syempre si Awit is recognize the best of the best in the industry.”
Voting for the 38th Awit Awards powered by VIBE is now officially open at vibeph.tv. The grand awards night will be held at the Meralco Theater on November 16 and will be broadcast LIVE on VIBE, airing on TV5, Cignal channels, and online platforms.
Stay updated by following @vibeph.tv and @awitawards on all social media platforms.