Cebu Pacific has officially launched a nationwide promotional campaign this Tuesday, slashing domestic one-way base fares to as low as ₱599.
The initiative is strategically timed to capture the surge in travel demand for the peak summer season, offering budget-conscious Filipinos a more affordable way to explore the archipelago.
Available for booking through April 30, the promotional rates apply to travel dates spanning May and June 2026. While the base fares are significantly discounted, the airline noted that these prices do not yet include government taxes, terminal fees, and other surcharges.
Under the campaign banner “Fly to What Moves You,” the low-cost carrier is shifting its focus toward experiential travel.
Rather than promoting general tourism, the airline is spotlighting specific activities across its 35 domestic hubs—such as surfing in Siargao, exploring the rich heritage of Iloilo, or cycling through the scenic routes of Clark.
“At a time when many are becoming more mindful of how they spend, CEB continues to make travel more attainable, proving that meaningful breaks don’t have to be far or expensive,” the airline stated.
To improve passenger experience and bypass the heavy congestion at Manila’s main gateways, Cebu Pacific has strengthened its regional operations. By utilizing hubs in Davao, Iloilo, Cebu, and Clark, the airline now offers more direct paths to popular destinations like Dumaguete and Palawan.
The seat sale comes at a critical time for the aviation industry. Although Cebu Pacific manages an extensive network of 26 international routes, it recently admitted that regional volatility has impacted operations.
Ongoing fuel supply disruptions linked to conflicts in the Middle East have necessitated temporary route suspensions and a reduction in flight frequencies.
Despite these external pressures, the company’s outlook remains bullish. The airline is maintaining its ambitious goal of serving 30 million passengers within the year.
Doubling down on its long-term growth strategy, Cebu Pacific also recently inaugurated a state-of-the-art training center for cabin crew to support its fleet and route expansion.