Mobile wallet platform GCash has introduced an artificial intelligence-driven feature designed to enhance financial literacy and provide accessible money management guidance to Filipinos.
In a statement released Friday, September 4, the financial technology firm introduced “Pera Coach,” an in-app tool powered by generative AI that delivers practical, conversational advice on everyday budgeting and spending decisions.
The feature acts as a virtual guide, assisting users with routine financial situations such as handling income, building savings, evaluating potential purchases, and managing household expenses.
For instance, the AI feature can address everyday spending dilemmas, including questions such as:
”i-checkout ko ba o i-check ko muna ang balance ko?”
GCash explained that the feature aims to simplify core concepts—including saving, responsible spending, and emergency preparedness—by framing them as casual conversations rather than technical financial lessons.
To ensure broad accessibility, the tool supports natural communication styles, allowing users to seek advice in English, Tagalog, Taglish, and key local dialects.