MANILA — Renowned Filipino rapper Gloc-9, known for decades of socially conscious storytelling through tracks like “Sirena,” “Upuan,” and “Walang Natira,” has embraced a new chapter in his career by signing on as the celebrity ambassador for online gaming platform GameZone.
Aristotle Pollisco, popularly known as Gloc-9, released the music video for his latest track, “Tara G!,” at a launch event on November 13. The song focuses on themes of hope, joy, unity, and resilience in the face of daily hardships.
Stepping into the gaming endorsement sector was a deliberate choice that required careful thought, especially given the potential for public scrutiny after nearly 30 years in the music industry.
“I’ve been in the industry, next year, for 30 years. Nung nahulog sa harapan ko ang project na ito, siyempre may time din na kino-contemplate ko siya,” he said.
A social media post about embracing challenges outside one’s comfort zone ultimately helped him decide to take on the project as he approaches his 50th birthday next year.
“Ito ay challenge sa akin. May mga haharapin din ako na ibang bagay dahil dito. Pero 50 years old na ako next year so I think with almost three decades na binigay ko sa industry, I think puwede ko naman sigurong piliin kung ano yung trabaho na puwede ko gawin,” he explained.
As an ambassador, Gloc-9 emphasized the importance of promoting healthy gaming habits and moderation among users.
“Hindi lang kami hikayat ng hikayat. Kami rin ang nagsasabi na dapat alam mo ang boundaries mo, alam mo kung kailan tama na,” he noted.
Through “Tara G!,” the veteran artist hopes to capture the Filipino tradition of togetherness and perseverance.
“Siyempre with everything that is happening, ang kantang ito ay nagsasabi ng kasiyahan, ng pag-asa, ng pagsasama-sama. At saka yung paghabol mo sa iyong mga pangarap,” he concluded.