The entertainment industry welcomes a fresh wave of heritage talent as Viva Artists Agency (VAA) officially introduced its “Next Gen Stars” on April 21.
This new roster features the children of seasoned Filipino actors, marking a strategic move by VIVA to cultivate the next chapter of icons for this generation.
A New Era of Showbiz Lineage
The launch highlights a diverse group of young talents who are ready to step out of their parents’ shadows and carve their own paths in the limelight.
Among the notable names introduced are:
- Icee and Gabbi Ejercito: The daughters of veteran actors Gary Estrada and Bernadette Allyson.
- Rob and Ryan Walcher: The sons of actress and former beauty queen Patricia Javier.
- Vito Quizon: Representing the legendary Quizon lineage, he is the only son of Vandolph Quizon.
- Jaime Yllana: The daughter of comedian-host Anjo Yllana and Jacqui Manzano.
- Ashley Diaz: The daughter of action star Joko Diaz.
- Jac Abellana: The daughter of Jojo Abellana.
Continuing the Legacy
This initiative by VIVA serves as a bridge between the golden era of Philippine cinema and the evolving digital landscape. By signing these “legacy” talents, the agency aims to blend familiar charisma with modern appeal.
As these young stars begin their journey, the industry watches with anticipation to see how they will carry their famous surnames while establishing their unique identities in music, film, and television.