Fans of the globally acclaimed Pokémon franchise will soon get a taste of its universe in real life, as a special anniversary-themed fun run is scheduled to hit the Philippines this October.
Organizers revealed that “Pokémon RUN 30: The Philippines Edition” will take place from October 3 to 4, 2026, at the SM Mall of Asia. The event is part of a grand regional celebration commemorating the franchise’s 30th anniversary across multiple Asian countries.
The event features an immersive 5-kilometer fun run that blends physical fitness with interactive storytelling, giving participants of all ages and fitness levels the chance to navigate a Pokémon-inspired adventure course.
Before taking off from the starting line, runners will choose a partner Pokémon to accompany them along a themed route filled with interactive zones and challenges.
Among the key attractions is a designated “Pokémon Gym,” where runners can tackle light obstacle activities modeled after training battles.
To help participants recharge, hydration stations designed as Pokémon Centers will be stationed along the course. Runners can also collect themed stickers and interact with costumed characters along the way. Upon crossing the finish line, participants will get to watch their chosen partner Pokémon “evolve,” mirroring the iconic gameplay mechanic.
The fun run is open to families, casual joggers, and hardcore fans. While registration guidelines and fees are still under wraps, every registered participant is guaranteed an official Pokémon RUN 30 kit.
Beyond the main race, a free-access Pokémon Festival Zone will be open to the general public, showcasing interactive booths, themed games, and exclusive official merchandise.
According to the organizers, the event aims to unite generations of fans to honor the lasting legacy and cultural footprint of the franchise.
“Whether you are crossing the finish line or just stopping by to enjoy the festivities, there’s a place for every fan to join the party,” they said.
Since debuting in 1996, Pokémon has evolved into one of the world’s most dominant entertainment franchises, capturing hearts across generations through its video games, animated series, movies, and merchandise.