GMA News has rolled out its latest brand campaign, “Team Totoo,” putting the spotlight on the journalists responsible for delivering its news coverage while reinforcing the network’s long-standing “Serbisyong Totoo” commitment.
The campaign brings together GMA News journalists covering a wide range of beats, from national affairs and politics to business, public affairs, entertainment, lifestyle, and popular culture.
Through “Team Totoo,” GMA News underscores the work involved in producing news, including gathering information, verifying details, consulting reliable sources and experts, fact-checking claims, and ensuring that different perspectives are represented in reports.
The campaign continues to carry the network’s established tagline:
“Walang kinikilingan. Walang pinoprotektahan. Noon at Ngayon, Serbisyong Totoo.”
GMA News said more than 1,000 journalists, staff members, and crew are part of its organization, working across its television, regional, radio, digital, and social media platforms.
The campaign also aims to showcase the experience and dedication of its news teams as they provide information to Filipinos both in the Philippines and overseas.
“Team Totoo” comes amid continuing changes in the way audiences access and consume news, with GMA News expanding its reach across both traditional media and digital platforms.
At its core, the campaign highlights GMA News’ commitment to news coverage that is verified, accurate, relevant, and credible.