MANILA, Philippines — TV5 is preparing to expand its nationwide reach, strengthen its digital advertising operations and pursue new content partnerships in 2027 as MediaQuest Holdings Chairman Manny V. Pangilinan pushes for a stronger position in the country’s increasingly competitive media industry.
The MediaQuest-owned network plans to increase its digital terrestrial television (DTT) transmission sites to 55 from the current 37, extending its signal coverage across Luzon, Visayas and Mindanao.
As part of its efforts to improve broadcast reception, TV5 has upgraded its Antipolo transmitter from 6 kilowatts to 15 kilowatts to enhance signal coverage in Mega Manila. Its Novaliches transmission facility is also scheduled for an upgrade to 20 kilowatts.
These initiatives were presented during TV5’s annual Thanksgiving gathering for advertisers and agency partners at the Grand Hyatt Manila, where network executives discussed their plans to strengthen the company’s position and create more opportunities for business partners.
Pangilinan emphasized that the network must demonstrate its value to advertisers through its performance and offerings rather than depend solely on established business relationships.
“We must earn your business—not simply through the relationships we have built, but through the value we deliver,” he said.
Beyond expanding its broadcast infrastructure, TV5 is also strengthening its digital advertising business through a partnership with Kayana. The company’s advertising network uses data analytics and artificial intelligence to help brands reach specific audiences and evaluate the effectiveness of their campaigns.
The network is likewise revamping its website with BoltOS-powered interactive features, including chats, polls, quizzes and sponsored activities. These additions are expected to provide advertisers with more opportunities to engage audiences beyond conventional television commercials.
For its programming lineup, TV5 will continue to build on established shows such as Eat Bulaga, Mommy Guard, Vibe+, Frontline Pilipinas, Kapatid Mo, Idol Raffy Tulfo and Gandang Mornings with Ate Koring.
The network will also sustain its partnership with ABS-CBN Studios through ASAP XP and the joint production of Share The Blessings Ngayong Pasko: The ABS-CBN Christmas Special, which will feature performers and personalities from both networks.
MediaQuest President and Chief Executive Officer Victorico “Ricky” Vargas said the group remains focused on adapting to evolving audience preferences while developing closer connections among its media businesses.
“Our vision is to build a stronger, more connected media organization—one that serves Filipinos better and creates lasting value for our partners,” Vargas said.
Meanwhile, MediaQuest is preparing for Bilang Pilipino 2028, an initiative that will bring together the group’s news organizations and data analytics resources to deliver coverage of the next Philippine national elections.
TV5 also intends to strengthen its connection with regional audiences through Sugod Fiesta festivals, live events and international activities.
Metro Pacific Investments Corporation Executive Director and Chief Finance, Risk and Sustainability Officer, and TV5 Officer-in-Charge for Entertainment Chaye Cabal-Revilla highlighted the importance of closer coordination within the MVP Group and stronger relationships with industry partners.
She said these efforts would play a significant role in improving TV5’s competitive position as the media landscape continues to evolve.
Through investments in broadcast infrastructure, digital innovation, programming and strategic partnerships, TV5 aims to expand its audience base and create greater value for advertisers and viewers in 2027.