The Department of Trade and Industry (DTI) on Monday officially introduced the “Tatak Pinoy” seal at the Tatak Pinoy: Proudly Filipino Expo 2026 in Pasay City, aiming to spotlight high-quality, homegrown merchandise on both local and international stages.
The newly unveiled emblem will serve as a premier marker for goods manufactured within the Philippines by local enterprises.
Trade Secretary Cristina Roque emphasized that the seal represents more than just a point of origin; it serves as a strict guarantee of superior craftsmanship and standard compliance.
”We want them now to have a seal. We want them to be branded na ‘Tatak Pinoy’ ito… (that this is ‘Tatak Pinoy’…) We need to now put our ‘Tatak Pinoy Proudly Filipino’ seal for the products that are really making it globally,” Roque stated.
As the country’s first institutionalized national industrial policy enacted into law, the Tatak Pinoy program focuses on upgrading the capabilities of domestic businesses, driving economic competitiveness, and expanding the footprint of Filipino goods in the global market.
Roque noted that consumers worldwide—and even citizens at home—are often unaware of the heavy Philippine involvement in manufacturing everyday technology, including automotive parts, mobile devices, and computers. The DTI chief believes the implementation of the seal will properly attribute these achievements to Filipino labor and provide a significant lift to the local manufacturing landscape.
Currently, the Philippines serves as a vital link in global supply chains across several key industries, including semiconductors, information technology, aerospace and defense manufacturing, pharmaceuticals, automotive and electric vehicles, food processing, and heavy industries like steel and cement.
The initiative drew strong backing from major local corporations that have successfully transitioned into multinational giants.
Jollibee Foods Corporation, represented by its Chief Sustainability and Public Affairs Officer Pepot Miñana, participated in the expo to champion the movement, recalling how even the largest global Filipino brands began as modest local startups.