OPM rapper Gloc-9 has teamed up with online gaming platform GameZone for the release of “Tara G!”, a new collaboration inspired by Filipino friendship, community, and the spirit of togetherness.
Released worldwide on October 30, the song draws inspiration from the familiar Filipino expression “Tara G!”—an invitation commonly used when making spontaneous plans, spending time with friends, or sharing experiences with family and the community.
Known for his distinctive storytelling and songs that reflect everyday Filipino experiences, Gloc-9 brings a musical interpretation to the expression, highlighting the value of companionship and meaningful connections.
The collaboration also supports GameZone’s “Tara G! Sama Tayo.” campaign, which draws on the long-standing role of Filipino card games in social gatherings. Beyond the games themselves, these activities have traditionally provided opportunities for people to bond, exchange stories, share laughter, and strengthen relationships.
Through the partnership, GameZone aims to extend its campaign beyond online gaming by incorporating music as a way to celebrate Filipino culture and shared experiences. The collaboration also highlights the connection between traditional card games and modern online entertainment.
The song brings the brand’s slogan, “Tara, G! Sama Tayo – Where Pinoys Play Card Games Online,” to life, with Gloc-9’s signature approach to storytelling serving as a way to communicate the Filipino spirit of samahan.
GameZone spokesperson Ava Castillo said the partnership was intended to give the campaign a stronger cultural connection through music.
“We wanted ‘Tara G! Sama Tayo.’ to be more than a campaign line. Music gives us a way to bring that invitation into Filipino culture in a form people can hear, share, and make their own. Gloc-9 was a natural collaborator because his storytelling has always been rooted in real Filipino experiences.”
The collaboration reinforces GameZone’s efforts to celebrate the connections that bring Filipinos together, both through online entertainment and shared experiences beyond gaming.
“Tara G!” by Gloc-9 is now available worldwide on Spotify, Apple Music, YouTube Music, and Deezer, beginning October 30.