Media giant GMA Network, Inc. (GMA) reported a stronger bottom line in 2025, driven largely by election-related advertising that offset challenges in recurring revenue streams.
In a regulatory disclosure filed Wednesday, the Kapuso network announced an attributable net income of ₱2.2 billion for the full year, marking a 6.28% increase from 2024. Consolidated revenues rose to ₱18.12 billion, up 3.19% from ₱17.56 billion the previous year.
Revenue Breakdown
- Advertising Revenues: ₱16.57 billion (from ₱16.24 billion)
- Consumer Sales: ₱1.55 billion (from ₱1.32 billion)
The company acknowledged that growth was heavily dependent on the political cycle.
“Election-related placements in both periods provided the much-needed boost. Minus the extraordinary inflows in between years, consolidated revenues from all platforms fell short by 5% from regular and recurring sources,” GMA stated in its annual report.
Operational Challenges
Operating expenses climbed to ₱15.54 billion, a 4.71% increase from ₱14.84 billion in 2024, driven by higher production costs and direct expenses tied to content delivery.
Market Presence
Free-to-air television and radio remain the backbone of GMA’s portfolio, though the network highlighted significant contributions from its online platforms and international operations.
The 2025 results underscore the critical role of extraordinary events—such as national elections—in stabilizing the financial health of traditional broadcasters amid the industry’s shift toward digital consumption.