Media powerhouses GMA Network and VIVA Communications Inc. have forged a strategic joint venture aimed at revitalizing the Philippine music industry.
The collaboration between the two entertainment giants has led to the creation of GMV Studios, a brand-new music label dedicated to developing and promoting the musical talents of both the Kapuso Network and VIVA.
Among the initial lineup of Kapuso artists set to join the new label are Ysabel Ortega, Jeff Moses, Anthony Rosaldo, Princess Aliyah, Vianna Ricafranca, and the Kapuso P-Pop group DolliPop. Meanwhile, VIVA has yet to reveal its own pool of talents who will participate in the venture.
The official contract signing took place today, June 5, led by GMA Network Senior Vice President Annette Gozon-Valdes, Sparkle First Vice President Joy Marcelo, and Sparkle Assistant Vice President for Talent Management Tracy Garcia. VIVA executives were also in full attendance, spearheaded by VIVA Communications Chairman Vic del Rosario Jr.