ABS-CBN has launched its latest digital initiative, “Together Forever,” a campaign designed to deepen the network’s bond with Filipinos globally.
Spearheading the project is the sensational P-pop group BINI, who serves as the face of the campaign through their soulful rendition of the classic hit, “Dahil Sa ’Yo.”
The newly released music video provides an intimate look at the recording sessions of BINI members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. The footage captures the group’s signature energy and their genuine rapport with the global audience that has championed the rise of Filipino music on the international stage.
The track acts as the campaign’s official anthem, symbolizing the unbreakable connection among Filipinos worldwide. It underscores how shared narratives and digital experiences—facilitated by ABS-CBN’s growing online ecosystem—keep the community together despite geographic distances.
This campaign reaffirms the media giant’s mission to bring authentic Filipino storytelling to every corner of the world. By leveraging digital innovation, ABS-CBN aims to ensure that its content remains accessible regardless of location or time zone.
Through “Together Forever,” the network is emphasizing the role of platforms like Kapamilya Online Live and iWant in fostering communal viewing experiences. These tools provide 24/7 streaming and on-demand access to a wide array of programs, ensuring that meaningful entertainment is always within reach.
Fans can catch BINI’s rendition of “Dahil Sa ’Yo” on ABS-CBN Entertainment’s official YouTube and Facebook channels.
Meanwhile, a robust lineup of content—including It’s Showtime, ASAP XP, TV Patrol, Kapamilya Deal or No Deal, Everybody Sing, Blood vs. Duty, and The Alibi—remains available via Kapamilya Online Live, iWant, Kapamilya Channel, TFC, A2Z, and ABS-CBN sa ALLTV2.